Measuring customer service is the only way to understand if you are truly satisfying your customers’ needs, wants and desires. It’s also one of the most effective ways to motivate a team and support their growth and development.

It’s time to take the golden opportunity of customer feedback one step further. Let’s explore what to do with the feedback you receive, and how teams can use it to learn and improve.

When a customer enters your premises you have a golden opportunity. Your customer is right there in front of you, in person, in the palm of your hand. This is your chance to get valuable feedback by asking the right questions.